whiip branding
toronto | 2019
brand identity, illustration, landing page
Whiip is a startup—developing a SaaS product based on the OKRs system that improves people’s connections in a remote working environment. The brand name derived from the homophonic “whip” stitching technique as a metaphor for human bonding.
Whiip's playful and harmonious brand identity reflects strongly on its fun yet accountable attitude—rounded visual forms mellow with pastel colours embodying
an amiable and pleasing aesthetic. Along with a series of illustrations and a llama
mascot to accomplish a delightful workspace and an enjoyable user experience.
client | whiip
design | connie tung
illustration | connie tung
